Prioxo

Case Studies

Proof, not promises.

Real engagements, framed around the business problem solved — cost cut, complexity untangled, systems connected — not just the tech stack used. Anyone can put a logo on a slide; below is the actual before-and-after number for each one. If another agency's portfolio reads vaguer than this, ask them why.

Clients We've Worked With

Artec Hydrafitnessexchange Fitnesswarehouse Deals Op76Ranch Road Armor

Artec — Ecommerce — B2B & DTC

Moving off Shopify Plus to Laravel Lunar, cutting platform costs 94%

The Challenge

Artec was running on Shopify Plus, paying roughly $2,400/month in platform and app fees just to keep the store online. Shopify's checkout and data model also couldn't support the B2B workflows the business needed — tiered pricing, quote-to-order, and net-terms accounts all had to be bolted on with third-party apps or worked around manually.

The Solution

We rebuilt the storefront on Laravel Lunar, a self-hosted, open-source commerce framework, deployed on right-sized AWS infrastructure (EC2 + RDS). On top of the commerce core we built native B2B features (company accounts, tiered/contract pricing, quote-to-order), a custom order management system for the ops team, and a direct ERP integration to keep inventory and orders in sync without manual re-entry.

Server costs cut from $2,400/mo to $150/mo

94% reduction in platform + hosting spend

Native B2B commerce

Tiered pricing, quotes, and net-terms accounts — impossible on stock Shopify

Full stack ownership

No more per-app fees or platform lock-in; the codebase is now an asset, not a rent

Laravel Lunar Livewire Filament AWS EC2 AWS RDS

Hydrafitnessexchange — Ecommerce — Industrial Equipment Resale

Untangling 30,000+ pieces of equipment and 200,000+ parts

The Challenge

Hydrafitnessexchange sells used commercial fitness equipment down to the individual part level — 30,000+ pieces of equipment cross-referenced against 200,000+ parts, with deep many-to-many relationships for compatibility, sourcing, and pricing. The existing setup couldn't handle the query complexity: pages timed out, admin operations dragged, and the only fix on the table was throwing bigger and bigger RDS instances and EC2 boxes at it.

The Solution

We rebuilt the data model and query layer instead of the hardware — reworking the equipment/parts relationships, fixing N+1 queries, adding the right indexes, and introducing caching and denormalization where the relational model alone couldn't keep up. That let us right-size the infrastructure instead of continuously scaling it up.

Runs smooth in production

Complex compatibility and pricing lookups across 30K+ equipment and 200K+ parts now resolve instantly

Infrastructure right-sized, not oversized

No more compensating for slow queries with bigger RDS/EC2 instances

Admin and storefront both unblocked

Operations team can manage catalog data without the app stalling

Laravel MySQL AWS RDS AWS EC2 Query Optimization Caching

Fitnesswarehouse Deals — Ecommerce — Industrial Equipment Resale

The same complex-relational problem, solved the same way

The Challenge

Fitnesswarehouse Deals runs the same kind of catalog as Hydrafitnessexchange — large volumes of equipment tied to a deep parts and compatibility graph — and had hit the same wall: slow, expensive infrastructure trying to brute-force its way through queries the data model wasn't built to answer efficiently.

The Solution

We applied the same fix: re-modeled the relational structure, corrected the query patterns causing the slowdowns, and rightsized the AWS footprint around the new, efficient query paths rather than the old, expensive ones.

Same result, same root cause fixed

Query-layer and data-model fixes resolved what oversized infrastructure couldn't

Lower AWS spend

Right-sized RDS/EC2 replacing over-provisioned instances

Reliable day-to-day operation

No more slow pages or timeouts under normal catalog load

Laravel MySQL AWS RDS AWS EC2 Query Optimization

Op76Ranch — Ecommerce — Shopify

A fully custom Shopify theme, built from scratch

The Challenge

Op76Ranch needed a storefront that matched its brand exactly — not a modified off-the-shelf template with the usual compromises on layout, performance, and merchandising flexibility.

The Solution

We built a fully custom Shopify theme from the ground up using the Shopify CLI and theme architecture (Liquid, sections, blocks), giving the team a storefront designed specifically around their products and brand rather than adapted to fit a template.

Fully bespoke storefront

Built section-by-section around the brand, not retrofitted from a theme store template

Merchant-friendly editing

Custom sections and blocks let the team update pages in Shopify's theme editor without touching code

Shopify CLI Liquid Shopify Sections & Blocks JavaScript

Confidential Manufacturing Client — Manufacturing & Distribution

End-to-end Shopify ↔ ECi M1 ERP integration via a custom Shopify App

The Challenge

The client ran Shopify for sales and ECi Manufacturing's M1 ERP for inventory, quoting, and fulfillment — with no connection between the two. Every order, quote, and stock update had to be manually reconciled between systems, creating delays and constant risk of inventory or pricing mismatches.

The Solution

We built a custom Shopify App to integrate the two platforms end-to-end: live inventory sync, order sync, quote creation and updates, and fulfillment status — flowing bidirectionally between Shopify and M1 so neither system was ever the stale copy.

End-to-end sync, not a partial bridge

Inventory, orders, quotes, and fulfillment all flow automatically between Shopify and M1

Manual reconciliation eliminated

Stock and pricing stay consistent across both systems without staff re-entering data

Built as a real Shopify App

Uses Shopify's app/API architecture rather than a fragile one-off script

Shopify App (Node/Remix) Shopify Admin API ECi M1 ERP API Webhooks

Have a system like this that needs fixing?

Cost overruns, tangled data, or disconnected systems — we've likely already solved something close to it.

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